This study investigates the planning process of broadcast program production, focusing on the roles of screenwriters, producers, and creators in implementing and adopting ideas, fostering novel concepts, and expressing creativity. The research methodology is based on Charmaz's Constructivist Grounded Theory. The participants were professionals in the international broadcasting industry, specifically in the fields of education, entertainment, and documentary. The analysis of data collected on the adoption of ideas from the participants revealed the following results: First, there is an interest in history and archaeology that connects the past and present, based on scientific knowledge. Second, there was a high interest in new formats. Third, there was an emphasis on reality, including the portrayal of plausible authenticity in entertainment directed productions. Fourth, there was a desire for cinematic camera direction. Fifth, there was a preference for presenters from famous personalities and expert groups. Sixth, innovative experience, such as role-reversal ideas, was utilized. Seventh, there was a tendency to adopt ideas from popular subjects. Eighth, any material that could be remade was being adopted through remaking to generate new ideas. Ninth, the production of programs reflects a public-spirited character that mirrors reality. Tenth, ideas were being adopted from personal privacy and human empathy within families and individuals. However, it was shown that modern life is illuminated using various digital environments and concepts through diverse SNS.